Between the Festival of Sleep Day, Bubble Bath Day and even Global Orgasm Day (Peace through Global Ecstasy every 22nd December), every day, week and month of the year are swamped with ad agencies trying to make us aware of everything from the comic to the ridiculous. All that happens is that vitally important issues are diluted somewhere between Left Hander’s Day and National Pet Day.
Breast Cancer Awareness Month is one that should stand out from the crowd, shouting as loud as it wants.
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