Minority X-Factor Winner

Interesting voting results from the finals of the X-Factor:

Matt - 45%

Rebecca - 39%

One Direction - 13%

Cher - 4%

Shock! Horror! Matt wins with less than 50% of the vote and the country accepts it? Does this mean that the UK is happy that the person with the most votes wins..?

I suppose it's just another reason to say No2AV